Masterclass with Karel Segers: Logline it! The art & craft of loglining your story

6 April, 2011

The AWG SA/NT in collaboration with Shorts Film Festival are pleased to present a Masterclass produced by The Story Department, a first for South Australia!

This one day masterclass will help you scrutinise and improve the strength of your screen concept, then learn how to sell it in “25 words or less”.
   •   You will be given the tools to test the viability of your story and characters and learn how to market your idea to producers, agencies and contests.              Â
   •   You will learn why the logline is the most powerful tool you will ever use, both during development and sales.
   •   You will study numerous great and not so great examples and learn how to stand out from the crowd.
   •   You will compare loglines of successful, failed, produced and unproduced films to learn that even the most cleverly written loglines cannot disguise a flawed story.
   •   You will be given the chance to create your own loglines and have them tested before your peers and reviewed by the tutor.

If you are serious about writing for the screen, selling scripts and connecting with an audience, honing your concept is a first and crucial step. While doing this, the logline is your best friend. This workshop is indispensable, both for the beginning writer who wants to test a concept before going to script and for the indie producer preparing a package for financing.

Overview of the day:
   •   The market reality: why loglines rule
   •   Key components of a great story
   •   All story essence in one sentence
   •   The logline for your favourite movie
   •   Loglines and character journeys
   •   Pitch trap: undressing a poor story
   •   Build the logline for your own story
   •   Peer review of your logline
   •   Bonus: The Logline Generator

Your tutor:
Karel Segers is a former international movie buyer who blogs, teaches and consults on screen story to writers, producers and agencies. He has clients with produced credits in most Australian States, Europe, the Middle East, the UK and the US. Karel headed Programming and Acquisitions at the Digital Broadcasting Co (UK), bought films for Europe’s largest pay-tv Canal Plus and was a movie critic and on-air host for MTV Europe. Karel Segers ranks in the world’s Top 10 most influential people on Twitter for screenwriting and is recognised as an authority on the Hero’s Journey and story structure.

When: Saturday 16 April 2011

Time: 9.30am – 4.30pm

Where: Norwood Concert Hall, 175 The Parade, Norwood SA 5067

Cost: Only $50 for AWG Members! / $120 Non-members

Bookings: Can be made via Eventbrite - Shorts Film Festival booking site - go to http://shortsfilmfestival2011masterclass.eventbrite.com/

Shorts Film Festival will be held at the Norwood Concert Hall between 9 - 16 April 2011. For more information and programme click here